To represent the farming community, and livestock farmers, in particular, in their efforts to develop agriculture as a profitable business and by so doing improve their standard of living.

To work closely with the government and to be concerned with legislation that impact on our industry in order to protect the interests of our members and the entire livestock industry.

To ensure, as far as possible, that products of the highest standard reach the consumer and to promote this vigorously through our team of professionals for the good of the organization and for the benefit of the livestock industry and the nation.

To inform ourselves of the latest agricultural developments internationally so that our staff can be fully conversant with the various ways in which they can help to improve the life of the farming community in Jamaica.

To operate our business on a strictly commercial basis; to be scrupulously honest and straight-forward in our dealings with the farming community; to work hard to earn profits so that the company can improve its performance each year, so that members of staff can share in the rewards of improved performance.

To serve each community, wherever we are, with the highest level of professional competence and to participate in matters that relate to its specific needs and welfare.