To work closely with the government and to be concerned with legislation that impacts industry in order to protect the interests of our members and the entire livestock industry.

To ensure that products of the highest standard reach the consumer and to promote this vigorously through our team of professionals for the good of the organization and for the benefit of the livestock industry and the nation.

To be updated on the latest agricultural developments internationally so that our staff will be versed on all the newest and most efficient ways in which they can help to improve the life of the farming community in Jamaica.

To operate our business on a strictly commercial basis; to work hard to earn profits so that the company can improve its performance each year.

To serve communities all over Jamaica, with the highest level of professional competence and to participate in matters that relate to their specific needs and welfare.